Different values require different needs

Some of this may sound a little unusual or improbable. All this talk of Tribal, or Survivor, or Believer all seems a bit remote. But wait a minute...

Think about a top professional sport club. The fans all have their chants and their specific colours. The supporters treat their home ground as a holy or sacred place. All this is Tribal thinking. Likewise, there are professional athletes who are obsessed with money, status and success. They enjoy individual achievements. This is classic Contender thinking.

The more you look at sport, the clearer these values become. It is evident that athletes with different values have different needs. They ought to be coached in different ways. As you deepen your knowledge of these ideas, you will be able to get the most out of yourself and others. Click to see some more sporting examples.

Throughout this course you will be given many examples and scenarios where the differing values apply. You will discover – as we gradually deepen your understanding – that this approach influences every aspect of your life. It influences day-to-day living and all aspects of thinking in sport.

Well done, you’ve completed Session 1! In the next Session you will be given some advice on how to identify the different values of clusters.

Before you move on, test your learning with a quick quiz.